While our cafe welcomes people of all ages and demographics--inclusivity is one of our core values--our target audience/customer base is 20-30 year olds in the Arlington/Tarrant County area.
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With our location being in such close proximity to the University of Texas at Arlington and retail centers on Cooper Street, our marketing strategy targets college students and young professionals, under the assumption that these groups would have the ideal overlap of disposable income, free time, and an inclination to be adventurous and try a new business.
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Posted here is a graphic summary of our audience analysis. To take a more detailed look, the full document analyzing our audience and detailing our marketing strategy is available below. Feel free to take a look and gain some insight into a necessary step in planning and opening a new business.